One of the things we love to work on is packaging design. I'm not sure why. It could be the thrill of knowing the design is seen directly by the consumer. It could be the strategic thinking needed to figure out how we are going to grab the attention of the target audience. Or it could be the challenge of working with a complicated dieline, inks and materials. Any way we look at it, it's always an office favorite.

As a designer, it's difficult to peruse the grocery store without stopping to analyze new design. Sometimes I'll stop to look even if the design is bad. I mean, bad packaging design? Who is this company? I can't imagine releasing a product to market that wasn't professionally designed. Especially when so many of our buying decisions are made based on the packaging alone. Come on, I can't be the only one who buys crackers I've never tasted before just because they come in a cool package? Or tried new toothpaste because the box said it would make my teeth whiter than the other guys (and the Dental Association thinks so too)? Or picked out a new wine only because the label had a funkier label than the one next to it?

The impact of packaging design on a consumer is huge, and in my perfectly designed world, everyone would produce beautiful packaging for me to spend my money on. And, spending my money on your product is really what you want me to do isn't it?

For some great eye candy, I love to visit www.thedieline.com. Beautiful design everywhere you look, what more could a girl ask for?