Sometimes in the rush of getting a website live a couple of items get overlooked in the process. The polishing process of a website can seem needless at times, but I can not stress enough the necessity to make sure that these points are addressed and corrected to help your brand and your search results.

1. The Favourite Icon - A lot of websites are taken live without ever considering the favicon. It is displayed by all of the latest browsers in or near the address bar and in the bookmarks/favourites list. You can add value to your brand by incorporating your logo, company initials, or even a colour scheme of some sort into that little 16 x 16 pixel image that people can use to identify your website from their bookmarks.

2. Page Titles - Many times, websites will have the same page titles for various different pages. The title not only helps with search engine optimization, but also is used for the default text of bookmarks. Forgetting to set the page titles to reflect what the content is about is detrimental to your search results, and will confuse people who have bookmarked your site, but forgot what exactly they bookmarked it for.

3. Keywords - Not only are meta keywords important for SEO, but the content of each page should promote the keywords you have chosen for your website, or at least coincide with the products and services that you provide. If you are not using your keywords in your text, then you should consider rewriting your content.