The original word “brand” came from burning a logomark on a barrel, and later cattle. It is one of the most misunderstood words in marketing. Not only can it be used in multiple ways, but the context of the word has evolved to encompass much more than just your logo.

Branding is integrated marketing that differentiates your product, service or corporation in an attractive, meaningful and compelling way.

Integrated marketing is the sum of all your corporate communication, and how your customers perceive you, whether through websites, logos, ad campaigns, company colours or even the target market you are going after. The sum of all of your marketing is your unique brand.

So, what am I trying to say? In a nutshell, your brand is everything you are doing (or not doing) to show customers who you are and get them to remember you.

So my question to you is, what does your brand say about your company?