You thought doing a company rebrand was hard, try rebranding your entire life. As we all know, our Brand Manager, Mike is a HUGE fan of Miley Cyrus. Well okay, if not a huge fan yet, he may soon be, after her rebrand this year, as she goes from Disney teen sensation to adult pop star.

Celebrities are brands, and often need to reinvent their image to target a new audience. Michael Jackson was the first to do it in the 80s, jumping from a 70s kid disco star, to an 80s pop superstar. In his case, and in many others to follow (JLo, Madonna, even Victoria Bekham), it was a success.

However, not all stars hit the mark on a rebrand. I bet no one remembers when country superstar Garth Brooks tried to reinvent himself as an alter ego rock star named Chris Gaines? He even launched the whole fiasco with an NBC TV special. Ick, what a creepy nightmare that was. At the height of his career, Brookes changed his look, his hair colour, his clothes, his music and his name, all at once. He would even talk about himself in the third person. It was such a horrible disaster that it wasn't long after that he announced his retirement from music. Could it have been the millions lost, the decline in his fan base, or the bruised ego? Guess we'll never know for sure, but one thing is certain: his rebrand was a failure.

Celebrities need to follow the same hard and fast rule as all businesses: if you are going to rebrand: stay recognizable. Without some kind of tie to your previous self, whether it's your corporate identity or personal identity, failure is certainly going to be in the cards. As far as Mike becoming a die hard Miley Cyrus fan? That's in the cards too, perhaps he needs to watch her new video "Can't Be Tamed" before he decides: