Most of us have seen the latest Old Spice TV commercials - an attractive, shirtless, bearded dude, spouts a ridiculous yet witty sales pitch as the setting changes around him (if you haven't seen them, watch the latest here.)

Old Spice has been updating their image rather successfully lately with their hilarious, off-beat commercials starring Bruce Campbell and, now since the Super Bowl, Isaiah Mustafa of Seahawks fame. Today they've taken their campaign a huge leap forward through viral social media by taking over the @oldpsice twitter feed, announcing "Today could be just like the other 364 days you log into Twitter, Or maybe the Old Spice man shows up."

Sine then, the "Old Spice Guy" has been going strong, fielding questions and comments from users on Twitter, Facebook, and Reddit and responding with personalized videos posted to YouTube. What's more, these personalized responses are being posted about every 10 minutes and are getting the attention of celebrities, tech magazines, and newspapers. What's more, this campaign isn't just selling product, it's bringing people together. In the following video, the "Old Spice Guy" proposes to a woman on behalf of a twitter user.

She said yes.

If you're looking for a laugh, to learn how Old Spice can make you smell like the manly Old Spice Guy, or to see an awesome viral campaign at work, visit the Old Spice channel on YouTube at http://www.youtube.com/user/oldspice or tweet them @oldspice.