For designers, our bible of colour has always been the long established Pantone matching system. These colour swatch books are universally accepted as the industry standard for ink. In fact, Pantone is so popular, it is used as the global standard for choosing and matching colours in every country. It's almost like a universal language for designers.

For years, Pantone has been expanding their reach beyond just ink. They have evolved into other markets such as web, fashion, home, paints and interiors. And now, it seems they are getting into the hotel business.

Yes, you can now find all your favourite colours prominently displayed at the Pantone Hotel, located in Brussels, Belgium. The hotel offers you a variety of Pantone matched rooms, just choose a colour. In addition, they have used Pantone colours in almost every feature, from the exterior of the building, right down to the room key.

Now, not only did the hotel go so far as to use Pantone colours and the Pantone name, but they also stayed true to the Pantone brand itself. Everything from the familiar colour blocks, to the font itself, look EXACTLY like the Pantone products. The only question is, will designers want to sleep in a room that reminds them of work? Next time you're in Europe, a mere 89 euros will get you a beautiful Pantone 186 room. Hmmm, I wonder if the room numbers match the ink colours? If you go, let me know!

Check out the hotel: http://www.pantonehotel.com/