Wine fuelled articles on business, leadership and building brands.

Authenticity isn’t something you do only some of the time, it needs to be the lifeblood of your business, every single corner of it.

A rebrand takes a lot of soul searching, hard work and a splash (or more) of wine. It begins with thinking about who your company is. Are you ready to rebrand your business?

Brand rebels know that being like everyone else doesn’t change the world. They live outside of the comfort zones their industry has set, being a bit rebellious, thriving on change and struggling with set boundaries. Are you one?

When creating a new company your starting point should be attaining and protecting the brand name. These simple steps will help.

A brand is a living thing. It communicates, it changes, it tells a story, it is the ambassador of your business. But, what can it do for your company?