As business owners, we often get wrapped up in the operations of our company. How to make things more efficient, how to keep costs down, how to get and keep better customers, how to make more of that enticing moula. In many cases, the outcome of those efforts will be because of the staff you have.
Wine fuelled articles on business, leadership and building brands.
A business, leadership and branding blog featuring sassy yet relevant advice, motivation and inspiration for entrepreneurs and managers.
Branding vs. marketing. The importance of a brand first approach.
Somewhere along the way you've been given bad advice about what to do with your marketing budget, and not only that, you were not clearly informed what the difference was between branding and marketing.
Why your company needs authentic core values.
Core values. Some call them bullshit. But around here we hire, fire, live and work by them, and we believe there is huge benefit in having core values. Here's how to create your own company core values, and some lessons we learned along the way.
What is a branding agency? And, what does a branding agency do?
We often get asked what a branding agency does. A branding agency creates more than just a pretty logo or website, and if you aren't feeling passionate about your company, it's time to read this explanation of what we do.
What is content marketing? Finally, a non-boring explanation.
Content marketing sounds like another tedious business activity that I don’t have time for. Content plus marketing. Distributing value? Driving customer action? This all sounds hard. Gross. But wait until you hear what content marketing really is.