Wine fuelled articles on business, leadership and building brands.

A rebrand takes a lot of soul searching, hard work and a splash (or more) of wine. It begins with thinking about who your company is. Are you ready to rebrand your business?

Brand rebels know that being like everyone else doesn’t change the world. They live outside of the comfort zones their industry has set, being a bit rebellious, thriving on change and struggling with set boundaries. Are you one?

When creating a new company your starting point should be attaining and protecting the brand name. These simple steps will help.

A brand is a living thing. It communicates, it changes, it tells a story, it is the ambassador of your business. But, what can it do for your company?

The pain of uncovering your weaknesses isn’t an easy pill to swallow. You might think these five things aren't worth the effort, but I’m here to tell you they absolutely are.