Branding
The game has changed. Your brand is now filtered through algorithms before it ever reaches a human. And if your website, messaging, and strategy aren’t built for that reality? You’re invisible.
Marketing
What is single tasking? It's the practice of focusing solely on one task until completion, and it will make you a better marketer.
Branding
Leveraging AI means leaving the important part of writing—the part that connects people with stories crafted from our experiences—to humans.
Marketing
Somewhere along the way you've been given bad advice about what to do with your marketing budget, and not only that, you were not clearly informed what the difference was between branding and marketing.
Marketing
Content marketing sounds like another tedious business activity that I don’t have time for. Content plus marketing. Distributing value? Driving customer action? This all sounds hard. Gross. But wait until you hear what content marketing really is.