How Much Do Logos Cost?

Yes, there is a difference between an economy logo and a more expensive logo. Quite simply, you get what you pay for, and full-disclosure here— Studiothink doesn't even offer economy logos. But, to help you decide which option is the right fit for your needs and budget, we've outlined the differences below. 

Option 1: Economy Logos

  • Prices range from $99-$1500

  • You can buy online, add your name and have a logo quickly

  • Other companies can purchase the same logo

  • You act as the Creative Director, telling the designer what you want

  • Often, offshore designers will produce the logos

  • No experience or design education required

  • No brand strategy or research is performed

Option 2: Custom Logos

  • Prices start around $5000

  • In-person kick off meeting with an experienced strategist 

  • Written strategy and creative brief that outline target markets, competitors, and your brand goals

  • Experienced professional designers craft the logo based on the specific needs of your company

  • Experienced marketing team brainstorm ideas and tactics for your company

  • Three unique, custom logo concepts are presented to you, preferaby in person

  • Final logo guideline document and packaged files of final logo are sent to you


So, is a custom logo right for you?

This is a highly personal question, and depends on your budget and the size of your company. But if branding and marketing are at the forefront of your business, a custom logo should really be the only way to go. If you are still struggling with whether or not you should invest in a new brand for your company, you can use our Brand Calculator to evaluate the value of a good brand. Check it out here.