If you have an existing website or will be launching a new website you likely have heard someone ask if it is mobile friendly, and if you haven’t it’s a question you should be asking yourself.
The fact is, in today’s digital landscape the mobile friendly website is essential to making your site seen and used by the public and potential customers. Here are five of the top reasons why you need a mobile-friendy website.
1. You gotta give the people what they want.
People now expect to see a professional looking site no matter what device they are on.
More and more people are using tablets and smart phones to view web content, and when the site isn’t mobile friendly the site often becomes odd and cumbersome to use. In fact, as seen in the chart below, mobile overtook desktop some time ago as the most popular way to view the web.
Making slight alteration to your existing desktop site really doesn’t cut it either. Careful thought should be put into how your site will react to all viewports and designed accordingly. If you neglect to do this, users and potential customers will be frustrated, could see your company as less professional and will search your competition’s site as an alternative. And you can bet on many of your competitors having put the time into their website’s mobile friendly design.
2. It’s what all the kids are doing.
Millennials (those born from 1982 to 2004) are typically far more engaged on their phones than any other demographic and will be at the forefront of driving the economy for many years. By 2018 Millennials are expected to earn $3.4 Trillion and surpass Baby-Boomers as income earners making them a highly desirable demographic to cater your website to.
Speaking directly to this powerful demographic should be a priority when building your site. And websites that aren’t mobile friendly swing and miss with a large portion of this demographic. According to USA Today 58% of Millennials have tried to enroll for a new service or account on mobile and 36% have made a decision on where to spend money or switched companies based on their mobile experience.
Additionally Millennial's share content on the web, so leaving a good impression on the younger demographic can help you promote your site and drive traffic toward it. Conversely, a site that isn’t mobile friendly can frustrate the younger users and generate negative feedback.
3. Mobile users act different.
No, mobile users aren’t weird or odd, they just typically behave differently than desktop users. Failing to design your site mobile friendly will often result in higher bounce rates which can affect your SEO negatively. Mobile users tend to want to see things in smaller and easier to absorb chunks of data.
Users also tend to spend their money a little different on mobile websites. Mobile users typically tend to buy on impulse and also will spend more per purchase too. So streamlining your mobile versions of your sites can be very effective in holding the mobile user’s attention and generating sales.
4. We spend more time shopping on mobile.
Because the experience on the desktop has less limitations for designers and programmers to create wonderfully looking sites, we often spend much of our time designing around the desktop version. Sometimes the tablet and smartphone versions will get less priority or even forgotten. But the reality is that there are not only more users on mobile devices but the amount of time people spend shopping is far greater on mobile devices than desktop.
As well as spending their time shopping on their mobile devices, people are also far more likely to buy from a site that is mobile friendly. According to Google 67% of people will buy from a mobile friendly site and on the flip side 61% of people will promptly leave a site if it doesn’t meet their mobile expectations, furthermore, 74% of people will come back to a site if it works well on a mobile device.
5. Because Google says so.
All hail the powerful Google! We all know that your website’s recognition greatly hinges on the search rankings on Google, and they have made it very clear that mobile friendly sites will be prioritized higher in their search algorithms. Last April Google also changed their search algorithm to make it more difficult for sites that aren’t mobile friendly even display at all on Search Engine Results Pages (SERP) from mobile devices. As we have seen in the other reasons listed above, that would exclude a great deal of users to see your site at all when searching for your website.
Google has made in quite simple to test your site to see if it measures up to their search engine’s standards through it’s webmaster tools.
In the end, failing to make your website mobile friendly is ultimately going to ostracize a large number of people from properly seeing your site. It will exclude important demographics of online shoppers and habitual sharers as well as being penalized by Google’s search algorithms. Making your site mobile is a must today, and in the future, so if you haven’t already I would highly recommend investing the time researching how to make your site perform on all devices. Neglecting to do so could render your site unfashionable, underused and maybe even unfound.