The Studiothink Blog
Wine fuelled articles on business, leadership and building brands.
Do You Need a New Website? [Infographic]
In a recent Hubspot survey, 71% of companies say closing more deals is their top sales priority, and, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. These statistics lead many businesses to ask, “Do I need a new website?” We've created a super simple self-diagnostic chart that will let you know the real answer.
How to Choose a Creative Agency
Let’s face it, you haven’t worked with them before, and the only thing you know so far is the price they’ve given you in their proposal. So how do you determine if this is THE one? The agency who will love you and work with you forever? Here are 10 ways how to choose a creative agency. And we are totally okay (kind of) with the fact that it might not be us.
B2B Web Design that Doesn’t Suck
Let’s face it, B2B companies never get the glory. It’s always glitzy consumer businesses who have the nicest logos, the coolest websites, and the most famous brands. But we’re here to tell you that some B2B companies are breaking down that barrier and embracing websites and branding like never before.
What is UX Design? And Why Should You Care?
UX stands for User Experience. Specifically the usability experience of websites. UX design was born out of the need for companies to see measurable results from what has grown to be their most expensive, and most important marketing tool—their website.
Why Salespeople Can't Sell Without a Killer Website
There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.