The Studiothink Blog

Wine fuelled articles on business, leadership and building brands.

Branding, Marketing Strategy

Why Your Company Needs Authentic Core Values

Core values. Some call them bullshit. But around here we hire, fire, live and work by them, and we believe there is huge benefit in having core values. Here's how to create your own company core values, and some lessons we learned along the way.
Branding, Marketing Strategy

A Non-Boring Approach to Content Marketing

Content marketing sounds like another tedious business activity that I don’t have time for. Content plus marketing. Distributing value? Driving customer action? This all sounds hard. Gross. But wait until you hear what content marketing really is.
Branding, Marketing Strategy

Crowdculture—How To Build Brand Traction

Today’s savvy consumers want to listen and buy from brands they feel a connection with, to follow and support companies who share their beliefs, emotions and causes. What today’s brands must deliver is substance and authentic content, from real people. There is even have a fancy new buzzword for this authenticity—Crowdculture.
Branding, Website Design, Marketing Strategy

How to Choose a Creative Agency

Let’s face it, you haven’t worked with them before, and the only thing you know so far is the price they’ve given you in their proposal. So how do you determine if this is THE one? The agency who will love you and work with you forever? Here are 10 ways how to choose a creative agency. And we are totally okay (kind of) with the fact that it might not be us.
Branding, Marketing Strategy

What is a Brand Analysis?

Two out of three B2B companies say generating leads is their biggest challenge. But, 38% of salespeople say it’s getting more difficult to get a response from prospects. So what does that tell you? It’s time to start putting your brand to work.
Branding, Marketing Strategy

BERMANFALK and Their 16 Year Branding Evolution

Through thick and thin, bad economy, good economy, changing business models, changing staff and office moves, Vancouver, BC manufacturer BERMANFALK has stood steadfast in their belief that branding could make all the difference.
Website Design, Marketing Strategy

What is UX Design? And Why Should You Care?

UX stands for User Experience. Specifically the usability experience of websites. UX design was born out of the need for companies to see measurable results from what has grown to be their most expensive, and most important marketing tool—their website.
Branding, Marketing Strategy

Why Your Product Line Needs a Logo

If you want to grow your business and your product line, product family logos are a key element to effective packaging design. Don't believe us? Here are some lessons from big brands.
Marketing Strategy

The 5-Minute Marketing Plan

Traditional marketing plans take over 50 hours, so if you're short on time grab a cup of coffee and hammer out your 5-Minute B2B Marketing Plan by asking yourself these questions.
Website Design, Marketing Strategy

Why Salespeople Can't Sell Without a Killer Website

There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.