The Studiothink Blog

Wine fuelled articles about branding and marketing.

Branding, Marketing Strategy
Why Your Company Needs Authentic Core Values
Core values. Some call them bullshit. But around here we hire, fire, live and work by them, and we believe there is huge benefit in having core values. Here's how to create your own company core values, and some lessons we learned along the way.
Branding, Marketing Strategy
A Non-Boring Approach to Content Marketing
Content marketing sounds like another tedious business activity that I don’t have time for. Content plus marketing. Distributing value? Driving customer action? This all sounds hard. Gross. But wait until you hear what content marketing really is.
Branding, Marketing Strategy
Crowdculture—How To Build Brand Traction
Today’s savvy consumers want to listen and buy from brands they feel a connection with, to follow and support companies who share their beliefs, emotions and causes. What today’s brands must deliver is substance and authentic content, from real people. There is even have a fancy new buzzword for this authenticity—Crowdculture.
Branding, Website Design, Marketing Strategy
How to Choose a Creative Agency
Let’s face it, you haven’t worked with them before, and the only thing you know so far is the price they’ve given you in their proposal. So how do you determine if this is THE one? The agency who will love you and work with you forever? Here are 10 ways how to choose a creative agency. And we are totally okay (kind of) with the fact that it might not be us.
Branding, Marketing Strategy
What is a Brand Analysis?
Two out of three B2B companies say generating leads is their biggest challenge. But, 38% of salespeople say it’s getting more difficult to get a response from prospects. So what does that tell you? It’s time to start putting your brand to work.
Branding, Marketing Strategy
BERMANFALK and Their 16 Year Branding Evolution
Through thick and thin, bad economy, good economy, changing business models, changing staff and office moves, Vancouver, BC manufacturer BERMANFALK has stood steadfast in their belief that branding could make all the difference.
Website Design, Marketing Strategy
What is UX Design? And Why Should You Care?
UX stands for User Experience. Specifically the usability experience of websites. UX design was born out of the need for companies to see measurable results from what has grown to be their most expensive, and most important marketing tool—their website.
Branding, Marketing Strategy
Why Your Product Line Needs a Logo
If you want to grow your business and your product line, product family logos are a key element to effective packaging design. Don't believe us? Here are some lessons from big brands.
Marketing Strategy
The 5-Minute Marketing Plan
Traditional marketing plans take over 50 hours, so if you're short on time grab a cup of coffee and hammer out your 5-Minute B2B Marketing Plan by asking yourself these questions.
Website Design, Marketing Strategy
Why Salespeople Can't Sell Without a Killer Website
There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.