The Studiothink Blog
Wine fuelled articles about branding and marketing.
Why Your Company Needs Authentic Core Values
Core values. Some call them bullshit. But around here we hire, fire, live and work by them, and we believe there is huge benefit in having core values. Here's how to create your own company core values, and some lessons we learned along the way.
A Non-Boring Approach to Content Marketing
Content marketing sounds like another tedious business activity that I don’t have time for. Content plus marketing. Distributing value? Driving customer action? This all sounds hard. Gross. But wait until you hear what content marketing really is.
Crowdculture—How To Build Brand Traction
Today’s savvy consumers want to listen and buy from brands they feel a connection with, to follow and support companies who share their beliefs, emotions and causes. What today’s brands must deliver is substance and authentic content, from real people. There is even have a fancy new buzzword for this authenticity—Crowdculture.
How to Choose a Creative Agency
Let’s face it, you haven’t worked with them before, and the only thing you know so far is the price they’ve given you in their proposal. So how do you determine if this is THE one? The agency who will love you and work with you forever? Here are 10 ways how to choose a creative agency. And we are totally okay (kind of) with the fact that it might not be us.
BERMANFALK and Their 16 Year Branding Evolution
Through thick and thin, bad economy, good economy, changing business models, changing staff and office moves, Vancouver, BC manufacturer BERMANFALK has stood steadfast in their belief that branding could make all the difference.
What is UX Design? And Why Should You Care?
UX stands for User Experience. Specifically the usability experience of websites. UX design was born out of the need for companies to see measurable results from what has grown to be their most expensive, and most important marketing tool—their website.
Why Salespeople Can't Sell Without a Killer Website
There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.