The Studiothink Blog

Wine fuelled articles on branding and marketing.

Branding
The Power of Purposeful Brands is Real. So, What’s Your ‘Why’?
As a branding agency, our job is, of course, to make a company look better. But today the conversation needs to be about more than look, it needs to be about how we can keep your brand relevant by uncovering your purpose and putting it to work for you. Here's how.
Branding, Marketing Strategy
Crowdculture—How To Build Brand Traction
Today’s savvy consumers want to listen and buy from brands they feel a connection with, to follow and support companies who share their beliefs, emotions and causes. What today’s brands must deliver is substance and authentic content, from real people. There is even have a fancy new buzzword for this authenticity—Crowdculture.
Branding, Website Design, Marketing Strategy
How to Choose the Right Creative Agency
Let’s face it, you haven’t worked with them before, and the only thing you know so far is the price they’ve given you in their proposal. So how do you determine if this is THE one? The agency who will love you and work with you forever? Here are 10 ways to know you’ve picked the right agency. And we are totally okay (kind of) with the fact that it might not be us.
Branding, Marketing Strategy
What is a Brand Analysis?
Two out of three B2B companies say generating leads is their biggest challenge. But, 38% of salespeople say it’s getting more difficult to get a response from prospects. So what does that tell you? It’s time to start putting your brand to work.
Branding
When is the Right Time for a Company Rebrand?
Are you thinking about rebranding? A strong brand is more important than ever. Consumers can search for products and services from anywhere, thanks to the latest smartphone in their pocket. If you don’t stand out, you’ll get glossed over. But let’s get one thing straight: a brand isn’t just your logo.