The Studiothink Blog

Wine fuelled articles on business, leadership and building brands.

Branding

When is the Right Time for a Company Rebrand?

Are you thinking about rebranding? A strong brand is more important than ever. Consumers can search for products and services from anywhere, thanks to the latest smartphone in their pocket. If you don’t stand out, you’ll get glossed over. But let’s get one thing straight: a brand isn’t just your logo.
Branding, Website Design

B2B Web Design that Doesn’t Suck

Let’s face it, B2B companies never get the glory. It’s always glitzy consumer businesses who have the nicest logos, the coolest websites, and the most famous brands. But we’re here to tell you that some B2B companies are breaking down that barrier and embracing websites and branding like never before.
Branding, Marketing Strategy

BERMANFALK and Their 16 Year Branding Evolution

Through thick and thin, bad economy, good economy, changing business models, changing staff and office moves, Vancouver, BC manufacturer BERMANFALK has stood steadfast in their belief that branding could make all the difference.
Branding, Marketing Strategy

Why Your Product Line Needs a Logo

If you want to grow your business and your product line, product family logos are a key element to effective packaging design. Don't believe us? Here are some lessons from big brands.
Branding, Marketing Strategy

How to Come Up With Awesome Business Name Ideas

Your business plan is done, you’ve lined up financing, you’ve figured out your operations and you’re raring to start your new business. But now you’re stuck trying to come up with company name ideas.
Branding

Trends vs. Lifespan: What Makes a Logo Look Old and Dated?

Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.
Branding

How Much Do Logos Cost?

Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.