UX Design Explained
There’s a trendy new word being thrown around, put on resumes, taught, and discussed in boardrooms around the world, and that’s UX design. A simple Google search will result in a plethora of articles on the subject of UX design. Trouble is, most of them are so technical you will probably get bored and instead, turn to YouTube for more relaxing and relatable topics (like cat videos, for example).
First things first…UX stands for User Experience. Specifically in this article, the usability experience of websites. UX design is a relatively new thing, born out of the need for companies to see measurable results from what has grown to be their most expensive, and most important marketing tool—their website.
See, back in the day (I won’t say what day), companies used to just want a cool website. Trust me, some of them weren’t (and still aren’t) cool, but they would hire, well, pretty much anyone who knew how to get stuff up on the World Wide Web, to put up a website. More often than not, they looked like this:
But, as the internet evolved and web usage increased, companies discovered that they could get business from their website. Their website could accomplish more marketing activities than ever before—showcase services, introduce the team, sell products, collect emails for future updates, and even get new customers to phone or email them for quotes. Once they knew this, they started to invest more money, often taking budgets from other areas such as printed catalogues, to beef up their online presence. This is where the UX designer was born. And here’s the shocker—a UX designer isn’t a designer at all.
The UX Designer became the pivotal person who would analyze and organize a website to flow in a way that would give the users a good experience...
The UX designer became the pivotal person who would analyze and organize a website to flow in a way that would give the users a good experience, so that, well—they wouldn’t leave without taking some kind of action. The UX designer wants a visitor to your website to do something, whether that is read an article, make a phone call, buy a product, or sign up for a newsletter. They determine your goals, and then set about to design the flow of the website in a way that drives activity—and they want activity to be clear, uncomplicated and easy to do.
Imagine investing $15-30 thousand on a website and not having an experienced UX designer? That spells disaster, and possibly a waste of your hard-won marketing budget. A great UX designer isn’t a designer at all, but in fact, is a digital strategist, marketer and analyzer of information, someone who completely understands your business goals, and the end user’s needs. A UX designer is the first person to work on your website.
In the simplest terms, here is what a UX designer does:
Strategy and Content:
- Goal Analysis and Recommendations
- Competitor Analysis
- Customer Analysis
- Product Structure/Strategy
- Content Development
- Persona Development
Wireframing and Implementation:
- Site Mapping
- User Flow
- Development Planning
- Coordination with UI Designer(s)
- Coordination with Developer(s)
- A/B Testing (in some cases)
- Tracking Goals and Integration
- Analysis and Iteration
Studiothink starts all of our websites with a comprehensive strategy that outlines the UX design of your site. From the strategy that we develop, we then move into UI design and development, giving you a results-driven website, which will make you feel a lot like celebrating.