The Studiothink Blog

Wine fuelled articles on business, leadership and building brands.

Branding, Marketing Strategy

Why Your Product Line Needs a Logo

If you want to grow your business and your product line, product family logos are a key element to effective packaging design. Don't believe us? Here are some lessons from big brands.
Marketing Strategy

The 5-Minute Marketing Plan

Traditional marketing plans take over 50 hours, so if you're short on time grab a cup of coffee and hammer out your 5-Minute B2B Marketing Plan by asking yourself these questions.
Website Design, Marketing Strategy

Why Salespeople Can't Sell Without a Killer Website

There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.
Marketing Strategy

Five Ways to Get More Out of Your Trade Show Booth

Trade shows are a large investment, but if you follow these five rules, you’ll generate more leads, more business, and more brand awareness.
Branding, Marketing Strategy

How to Come Up With Awesome Business Name Ideas

Your business plan is done, you’ve lined up financing, you’ve figured out your operations and you’re raring to start your new business. But now you’re stuck trying to come up with company name ideas.
Website Design

Top 5 Reasons to Make Your Website Mobile Friendly

The fact is, in today’s digital landscape the mobile friendly website is essential to making your site seen and used by the public and potential customers. Here are five of the top reasons why you need a mobile-friendy website.
Branding

Trends vs. Lifespan: What Makes a Logo Look Old and Dated?

Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.
Branding

How Much Do Logos Cost?

Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.