The Studiothink Blog

Wine fuelled articles about branding and marketing.

Marketing Strategy
The 5-Minute Marketing Plan
Traditional marketing plans take over 50 hours, so if you're short on time grab a cup of coffee and hammer out your 5-Minute B2B Marketing Plan by asking yourself these questions.
Website Design, Marketing Strategy
Why Salespeople Can't Sell Without a Killer Website
There are many bad websites out there, especially in the world of manufacturing. B2B companies have traditionally been fashionably late when it comes to marketing and branding. However, their sales staff think differently.
Marketing Strategy
Five Ways to Get More Out of Your Trade Show Booth
Trade shows are a large investment, but if you follow these five rules, you’ll generate more leads, more business, and more brand awareness.
Branding, Marketing Strategy
How to Come Up With Awesome Business Name Ideas
Your business plan is done, you’ve lined up financing, you’ve figured out your operations and you’re raring to start your new business. But now you’re stuck trying to come up with company name ideas.
Website Design
Top 5 Reasons to Make Your Website Mobile Friendly
The fact is, in today’s digital landscape the mobile friendly website is essential to making your site seen and used by the public and potential customers. Here are five of the top reasons why you need a mobile-friendy website.
Website Design
Web Design Trends for 2016
In the past few years, responsiveness has revolutionized the way we design websites. “Responsive” simply means that a website will be optimized for viewing on all screen sizes, whether a smartphone, tablet, desktop or TV.
Branding
Trends vs. Lifespan: What Makes a Logo Look Old and Dated?
Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.
Branding
How Much Do Logos Cost?
Put simply, relying too heavily on trends can hinder the lifespan of a logo. Just like the fashion world has seen some horrendous trends come and go, as graphic designers we need to ensure that we are not banking on the popularity of a particular design trend to dictate the success of a logo.