BERMANFALK

Designing the brand of a furniture manufacturer.

Studiothink created the following brand touchpoints for BERMANFALK.

>  Naming
>  Logo Design
>  Brand Strategy
>  Marketing Plans
>  Website Design and Development
>  Stationery Design
>  Branded Print Collateral
>  Optimized Copywriting and Blog Writing
>  Marketing Management
>  Advertising Campaigns
>  Trade Show Strategy and Graphics
>  Social Media 

BERMANFALK creative branding, marketing and web design by Studiothink / Vancouver, BC

Cool. Sophisticated. Timeless.

BERMANFALK is a premier manufacturer of furniture and seating for the hospitality industry. It doesn't sound very sexy, but their unique ability to create real furniture from a designer's hand sketched concept on a napkin definitely is. Their custom built pieces can be found in four and five-star hotels across North America. For the past 17 years they have partnered with Studiothink to design, develop, grow and manage all aspects of their branding and marketing.

 

BERMANFALK creative branding, marketing and web design by Studiothink / Vancouver, BC
BERMANFALK creative branding, marketing and web design by Studiothink / Vancouver, BC

A branding love story.

Just like fine wine, a brand gets better with age. Unless it's really cheap to start with. Thanks to careful planning and collaboration, BERMANFALK's brand has evolved into a 1961 Cheval Blanc. BERMANFALK and Studiothink have been partners for over 17 years. Gary Berman and Paul Falk first came to us after purchasing a local furniture business. We began working with them on the branding of the new company, starting with name recommendations. Can you tell where we got inspiration for their name? Sometimes simplest is best. With their new name sorted, we moved on to a wide array of marketing materials including their website, brochures, print ads, digital marketing, trade show design and many more projects that continue to this day. As one of our longest client partnerships, you could say we have a bit of a brand-crush on them. In fact, we even wrote them a love letter.

 

Read letter

“Studiothink has been our marketing and branding partner for 17 years and counting. With their help, we have continuously grown our business year over year. We rely on Studiothink for all aspects of our web, print and event marketing and I enthusiastically recommend them to anyone looking to significantly increase their revenue with a solid brand.”

- Gary Berman, PRESIDENT