Capstone Asset Management

An investment strategy in branding and marketing.

Studiothink created the following brand touchpoints for Capstone.

>  Logo Design
>  Brand Strategy
>  Website Design and Development
>  UX Design
>  Stationery Design
>  Marketing Collateral
> Custom Javascript Integration

branding, marketing, web design, vancouver, studiothink

Defining an asset management company brand.

Capstone is an asset management company that seeks to maximize return for the level of risk taken while focusing on capital preservation. To accomplish that, they invest wherever asset value can be found in both traditional and non-traditional investments.They are also committed to fundamental ethical principles in their investing. When they approached Studiothink to develop their new brand, they were looking to portray themselves as professional, educated and trustworthy with a goal to be a leading international investment fund manager founded on innovative investment strategies and an approach that would be grounded with a Biblical worldview.


branding, marketing, web design, vancouver, studiothink
branding, marketing, web design, vancouver, studiothink

Striking a balance between form and function.

Dealing with people's assets and financial future is a serious business, and the Capstone brand needed to express a great level of trust and stability. We were able to achieve a look that was serious and professional, and yet still had an element of creativity that allowed them to be unique. We carried the new brand throughout white paper templates, stationery, and a new website. The custom website is quite robust, and showcases their company and team, but also uses advanced Javascript code to display a variety of charts related to fund performance and investment growth. We continue to roll out a variety of branding and marketing initiatives and are hands-on in maintaining the high quality of their brand.

branding, marketing, web design, vancouver, studiothink

“From design, to build, to launch—I really appreciate your professionalism, work ethic and attention to detail. Thank you also for building my dream of an automated fund reporting website.”

—Elyse Vroom, Capstone Asset Management