Defining an asset management company brand.
Capstone is an asset management company that seeks to maximize return for the level of risk taken while focusing on capital preservation. To accomplish that, they invest wherever asset value can be found in both traditional and non-traditional investments.They are also committed to fundamental ethical principles in their investing.
When they approached Studiothink to develop their new brand, they were looking to portray themselves as professional, educated and trustworthy. Dealing with people’s assets and financial future is a serious business, and the Capstone brand needed to express a great level of trust and stability. We were able to achieve a look that was serious and professional, and yet still had an element of creativity that allowed them to be unique. We carried the new brand throughout white paper templates, stationery, and a new website.