Reinventing an established brand.

This 100 year old company needed a brand that would connect them to a new generation.

Dawson is a proud family brand with a tradition of vital infrastructure initiatives and services within the Province of BC. With their 100 year anniversary they felt it was time to give new life to a brand with a rich history. Their new brand needed to have a modern, classic look that would stretch them into the next 100 years and seamlessly connect each of their divisions.