Studiothink created the following brand touchpoints for Equity Explorations.
> Brand Strategy
> Icon Development
> Website Design and Development
> UX Design
> Trade Show Materials
> Marketing Collateral
A geological company without a brand.
Since 1987 this mining exploration company has been analyzing, designing and executing advanced stage mineral exploration projects. Their adaptive management and streamlined process enable their teams to rapidly scale up, minimizing capital cost and maximizing exploration potential. Although they had built a successful and reputable company, their brand did not convey their level of professionalism, and they approached Studiothink to redesign their website in order to put them in a position to become the leader in advanced stage mineral exploration projects.
Moving on to brand exploration.
For their 30 year anniversary, Studiothink worked with Equity to bring their brand into a more modern era. The site had been neglected for several years, and needed a huge overhaul. We started from scratch, and after completing and in-depth brand analysis, we proceeded to design three distinct concepts for them to choose from. The chosen concept would rely heavily on photos taken in the field, and would also have a unique black and white look to complement their company colour of yellow. We developed a unique set of icons which could be used for their website and ongoing marketing materials. The end result is a powerful and well-designed website that captures the true essence of what they do and also brings them a strong, fresh look that reflects their level of experience.