^JAGS A Haida Gwai coffee shop and guestroom rebrand.

^{Portfolio > JAGS}

A local favourite deserved a brand they could love.

If you’ve been to Haida Gwaii you know that Jags is where it’s at. The owners of this local coffee shop have hearts as warm as their coffee, and they also offer cute guestrooms to those who come to visit.

We set out to give them a brand identity that was warm and inviting, just like they are, but also something modern and fresh that would appeal to their tourist market. We love how this brand turned out and can’t wait to visit their newly designed shop someday soon. Fishing trip anyone?