Janzen Insurance

An insurance company brand that shows personality.

Studiothink created the following for Janzen.

>  Logo Design
>  Brand Strategy and Research
>  Web Design and Development
>  Responsive Web Design
>  Open Source CMS Integration
>  Copywriting
>  Stationery Design
>  Printed Brand Materials
>  Custom Photography

Janzen Insurance creative branding and web design by Studiothink / Vancouver, BC

Insurance that connects with people.

Andrew Janzen, a self-proclaimed ‘insurance geek’, has worked with his wife Charlene in insurance for 20 years. They had an opportunity to start a new family venture under a new brand name, and needed to develop a brand to go with it. As highly-educated insurance professionals, their goal has always been to understand the needs of their client and craft creative professional and/or personal insurance solutions that their clients feel comfortable with. Andrew and Charlene have thrived within their business and community because they genuinely want to help people achieve their professional and personal goals. The new brand needed to show personality and connection, and express their extremely strong bond with the local community and their customers. 

 

Janzen Insurance creative branding and web design by Studiothink / Vancouver, BC
Janzen Insurance creative branding and web design by Studiothink / Vancouver, BC

Genuine people deserve a genuine brand.

Most insurance companies lack genuine personality and warmth, and after Studiothink got to know Andrew and Charlene, we knew that we had to let that warmth show through. The new brand would be bright and welcoming, but also showcase their personality, as well as their connection with the community, and with their customers. Custom photography and great content would tell a story about this company, and we leveraged that story with modern, clean design and interesting facts and case studies. The new brand stands out as clearly being a leader in the industry, just like the two owners.

Janzen Insurance creative branding and web design by Studiothink / Vancouver, BC

“‘Making insurance sexy again.’ Okay, so maybe Studiothink couldn’t do this for us, but we have loved working with the team and we are so pleased with the results in our branding, website, and ongoing marketing support. As a local independent business we love to work with people who share our values – and that is who Studiothink is.”

— Andrew Janzen