Insurance that connects with people.
Janzen Insurance has thrived within the business and community because they genuinely want to help people. When they approached us for a new brand, we knew it needed to show personality and connection and express their extremely strong bond with the local community.
Most insurance companies lack personality and warmth, but after Studiothink got to know Andrew and Charlene, we knew that we had to let their personality show through. Starting with a new logo, we crafted an identity that portrayed them as modern, cutting edge and fresh. We then designed and developed a website that revolved not just around their services, but the customers too. We wanted to portray their connection with the community. The new brand didn’t stop there, when they gave us the news of their move, we were thrilled to be able to design their empty commercial space in to a unique, modern space where customers would feel welcomed to enjoy a coffee.
Janzen’s brand stands out as clearly being a leader in their industry, just like the two owners.