Insurance that connects with people.
Andrew Janzen, a self-proclaimed ‘insurance geek’, has worked with his wife Charlene in insurance for over 20 years. They had an opportunity to start a new family venture under a new brand name, and needed to develop a brand to go with it. As highly-educated insurance professionals, their goal has always been to understand the needs of their client and craft creative professional and/or personal insurance solutions.
Andrew and Charlene have thrived within their business and community because they genuinely want to help people. The new brand needed to show personality and connection, and express their extremely strong bond with the local community.
Most insurance companies lack genuine personality and warmth, and after Studiothink got to know Andrew and Charlene, we knew that we had to let that warmth show through. The new brand would be bright and welcoming, but also showcase their personality. We wanted to portray their connection with the community and with their customers. Custom photography and great content would tell a story about this company, which we leveraged with modern, clean design and interesting facts and case studies. The new brand stands out as clearly being a leader in the industry, just like the two owners.