Studiothink created the following brand touchpoints for Marlon.
> Logo Design
> Website Strategy and Research
> Web Design and UX Design
> Responsive Web Development
> Open Source CMS Integration
> Content Strategy
> Dealer Login User Manager
> Database Driven Product Catalogue
> Custom Catalogue Backend Manager
Work hard. Play hard.
Marlon started in 1976 as a truck canopy distributor. In 1996 the company moved from truck canopies to recreational products. In addition to carrying and selling select brands of recreational products, Marlon saw a need to manufacture better products to make boat, ATV, motorcycle and RV’ers lives easier (or better). Marlon started manufacturing their own products because nobody else was. Over the years they continued to evolve their products, integrating innovative updates and changes based on customer feedback. Their core value was to only sell products that they would buy and use themselves. Marlon lives and breathes the work hard, play harder motto. They manufacture and sell rugged and functional products that support the lifestyle of the outdoorsmen, whether they’re at work or play. When they approached Studiothink, they needed a brand that would showcase these core values, and a website that would allow them to manage their extensive list of products and dealers.
Developing a website workhorse.
The primary goal of the website was to drive foot traffic, and also to drive inquiries direct to dealers. To accomplish this, Studiothink developed a custom dealer login to manage the dealer list, as well as a custom map of where local dealers could be found. A backend product manager was also custom programmed which would allow them to update and manage their extensive product line, even after the site was launched. Studiothink designed a company logo and product line logos which where showcased on the new site. The newly designed brand captured the essence of their work hard, play harder motto utilizing earth tone colours and rugged, bold images and typography. We continue to work with Marlon to integrate the brand into new marketing materials.