A different kind of label printer.
Summit Labels was founded over 15 years ago, frustrated with how long it took for labels to be printed in the industry. They were the first in the Lower Mainland to buy a digital label printer, and while the original digital printers came with quality challenges and a negative stigma, customers couldn’t deny the convenience and cost-effective of the speed and low volume runs at which they could get labels. For that reason, Summit always had a steady clientele who couldn’t wait 9-10 weeks for labels and were willing to forgo some quality in exchange for a 1-4 day delivery time.
In the past five years, however, their digital technology has become the premier label printing platform available and they’ve also identified their true passion. More than just “simple, fast, good” they loved to become an extension of their client’s business, a true partner in their success. They wanted to push the boundaries to make customer’s products pop off the shelf and to help them become brand leaders in their category. However, in order to convey this, Summit needed to adjust their own brand image to reflect the company’s maturity. The new brand, which included a new logo and website, speaks to brand owners, people who are passionate about their brand and growth, attracting established and growing companies that are willing to invest a little bit more, to make a big impact.