Tofino Wilderness Resort

This BC wilderness resort shines with a new brand.

Studiothink created the following for Tofino Wilderness Resort.

>  Logo Design
>  Website Strategy and Research
>  Web Design
>  Responsive Web Development
>  Open Source CMS Integration
>  Content Strategy
>  Stationery Design

Tofino Wilderness Resort creative branding and web design by Studiothink / Vancouver, BC

A reinvented resort on Quait Bay.

This stunning BC resort floats atop pristine waters, completely surrounded by a new experience at every turn. The property has two lakes, hiking trails and is known as an excellent area for bear watching - a common exploration activity within the region. The backdrop is a ridged mountain line coined by locals as ‘The Sleeping Indian’. This amazing mountainscape is a majestic landmark that locals and tourists alike travel miles to see, which makes it an exclusive feature that guests of the resort wake up to every morning. Studiothink was approached to reinvent a brand for this previously owned resort that would capture the exciting, thrilling and fulfilling aspect of this area.

 

Tofino Wilderness Resort creative branding and web design by Studiothink / Vancouver, BC
Tofino Wilderness Resort creative branding and web design by Studiothink / Vancouver, BC

A west coast wilderness brand.

Unlike many West Coast wilderness resorts, Tofino Wilderness Resort did not want to leverage aboriginal culture, instead, the brand’s personality needed to embody the natural beauty of the west coast and embrace its laid-back culture. The unique location and wilderness of the area was the inspiration for the brand, which began with the logo. A combination of land and ocean is represented in the logo, and an elegant feel was created for the brand which needed to attract an audience of affluence, yet still maintain a down-to-earth charm.