A reinvented resort on Quait Bay.
This stunning BC resort floats atop pristine waters, completely surrounded by a new experience at every turn. Studiothink was approached to reinvent a brand for this previously owned resort that would capture the exciting, thrilling and fulfilling aspect of this area, which includes two lakes, hiking trails and bear watching.
Unlike many West Coast resorts, Tofino Wilderness Resort did not want to leverage aboriginal culture. Instead, the brands personality needed to embody the natural beauty of the west coast and embrace its laid back culture. We used the unique location and wilderness as the inspiration for the brand. The new brand appeals to an affluent audience, yet still maintain a down-to-earth charm.