United Group A complete rebrand for a construction industry giant
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Size matters. Just ask United Group.
United Earth Contractors has been a prominent contracting company and community ambassador in the Greater Vancouver area since the 1950s. But in 2023, things were changing, and it was time to modernize and bring United Civil and United Earth under one name: United Group. With a change in leadership, this was the ideal time to strategically reposition the company in the market, rebrand, and launch them back into the construction sector with a bang.
Upping Their Game in the Construction Industry
Our team at Studiothink completed an intensive strategic review of United’s brand, business, and marketing, which led to a new logo, brand identity, custom website, photoshoot, brand story, branded materials, social media strategy and brand implementation (also known as some edgy marketing campaigns) to get the word out there and grow their team.