Developing their own line of vinyl decking.
For this established vinyl installation company, branching out to manufacturing was the next natural business move. All Seasons started as a decking installation company, buying vinyl decking material for installation for their residential and commercial customers in the Lower Mainland. Their direct installation knowledge, experience and customer feedback fuelled their desire to manufacture their own line of vinyl decking.
When they came to Studiothink, this decking product had only been sold under the All Seasons Waterproofing name, however with aspirations to be one of the top three brand leaders over the next two years, they wanted to create a new brand that would go head-on with their biggest competitors and provide separation from their installation business.
Valordek’s goal was to onboard and train installers across Western Canada (and beyond) to sell and properly install their decking product. Market penetration and growth needed to rely on generating interest and excitement amongst dealers to represent a decking product that would deliver great value, great design options, better quality for price and a 10 year warranty. Studiothink set out to create marketing materials that would meet or exceed that of other competitors and showcase this new brand as being top tier. Naming, logo design, web design and printed brand collateral was designed and developed for the brand launch.