The new Morgan Creek Golf Course website showcases great golf, a premium experience, and community.

Morgan Creek Golf Course needed a website that reflected its world-class course and hospitality-led experience.

Morgan Creek Golf Course is more than one of the Lower Mainland’s most respected public courses. It’s a place where people gather, celebrate milestones, dine with intention, and return to again and again. From immaculately maintained fairways and a thriving golf academy to a chef-led restaurant and a growing events business, Morgan Creek had built something exceptional, but their brand and digital presence weren’t fully telling that story.

Studiothink partnered with Morgan Creek to clarify perception, strengthen storytelling, and reposition the brand as what it truly is: a premium, welcoming, public destination that delivers private-club-level experiences without exclusivity. The goal wasn’t to change who Morgan Creek was, it was to show people who they really are, with clarity, warmth, and confidence.

This work became the strategic foundation for everything that followed, from messaging and digital experience to future campaigns, sub-brands, and content.

The problem

Despite its reputation, Morgan Creek faced a perception gap that limited growth beyond core golfers.

Many potential guests assumed the course was private or members-only, reducing engagement from casual players, younger audiences, and local residents. Weddings and corporate events were under-leveraged, and the restaurant, Morgans, was often viewed as “just a golf course restaurant” rather than a destination in its own right. The on-site experience was exceptional, but the brand story online wasn’t keeping pace.

The solution

Studiothink led a comprehensive brand strategy to reposition Morgan Creek as BC’s benchmark for accessible excellence.

We clarified Morgan Creek’s positioning as a best-in-class public course with a private club feel, modernized messaging to shift perceptions, and built a narrative rooted in hospitality, connection, and experience—not just features. The strategy created distinct but connected brand paths for golf, dining, and events, allowing each to grow while reinforcing the broader Morgan Creek story.

Our work focused on:

• Reframing Morgan Creek as open, welcoming, and inclusive.
• Establishing a refined wedding and events identity with clear storytelling and structure.
• Elevating Morgans as a local dining destination grounded in community.
• Aligning brand voice to feel warm, confident, and elevated without pretension.

Morgan Creek is now positioned as more than a golf course, it’s a modern lifestyle destination.

The brand clearly communicates public access, premium quality, and hospitality-led experiences, helping attract new golfers, diners, couples, and corporate clients. With a strong foundation in place, Morgan Creek is set up to grow event bookings, expand dining relevance, and deepen loyalty across every audience they serve.