UBCM needed a fresh, cohesive brand each year for one of BC’s most important municipal gatherings.

Creating a new conference brand, year after year.

Each year, the Union of British Columbia Municipalities brings together elected officials, municipal leaders, and decision makers from across the province for its annual convention. It is a large scale, highly visible event that requires clarity, consistency, and a strong visual presence.

Studiothink partners with Union of British Columbia Municipalities on the annual development of the convention brand. While the audience and purpose remain consistent, each year’s event requires its own identity, visual language, and printed materials that feel current, relevant, and unified.

This is not a one off project. It is an ongoing creative partnership built on trust, efficiency, and the ability to deliver at scale.

The problem

Each annual convention needed to feel distinct while still aligning with UBCM’s established credibility and professionalism.

With thousands of attendees and a wide range of printed materials in circulation, the challenge was to create a brand system each year that could work seamlessly across signage, programs, brochures, and supporting materials without losing clarity or cohesion.

The solution

Studiothink designs a complete annual conference brand that carries across every physical touchpoint.

Each year, we develop a new logo and visual identity for the convention and apply it across printed materials including brochures, programs, and on site collateral. The work is designed to be clear, functional, and adaptable, ensuring consistency across all materials while supporting the scale and complexity of the event.

The result is a recognizable, well executed conference experience that feels intentional, professional, and easy to navigate for attendees. Year after year, UBCM receives a fresh visual system that supports communication, organization, and engagement throughout the convention.