CALCULATE THE VALUE OF A BRAND

What is your company brand worth?

Contemplating a new brand? Find out if it’s worth the investment.

This groovy little brand calculator will show you how much a good brand can generate in revenue each year so that you can determine if it's worth the investment. Is it more or less than you thought?

 

You might be wondering about the science behind the results. Lucky for you, we have prepared this handy white paper that explains how we arrived at these calculations. Go ahead and download it for some light evening reading, preferably over a glass of wine.

 

GET WHITE PAPER

BRAND ROI CALCULATOR

What is the total annual revenue of your company?

RETURNS 1/5

Each year, you would gain this much revenue from better brand recognition:

$0

HOW THIS WAS CALCULATED
Creating a strong visual connection with your customer results in a higher chance of purchase. If you allocate the industry average of 7% to your marketing budget and you are utilizing a high-quality brand that quickly sticks in your audience’s brains, you should be able to reduce your spend by 1%, while still achieving the same results.

RETURNS 2/5

The revenue generated by having a higher perceived value would be:

$0

HOW THIS WAS CALCULATED
A corporate brand that exudes quality and professionalism creates immediate associations of better quality and higher prices. So what does this mean? It means when you have a great brand, you can charge more. Having a great brand with a higher perceived value, you would be able to increase the price of your product by a modest 2%.

RETURNS 3/5

Revenue generated by a higher confidence in your brand would be:

$0

HOW THIS WAS CALCULATED
A strategically presented political candidate is able to close 12% more votes. If the same metrics hold true in business as in politics, a strategically designed, good-looking brand will convert 12% more people from prospects to customers. We’ll be more conservative in the impact the new “face” of your business will have and reduce that amount to 3%.

RETURNS 4/5

Additional revenue generated each year from improved staff pride:

$0

HOW THIS WAS CALCULATED
When your employees are proud to come to work, they arrive earlier, try harder, and stay later. If in an eight hour shift your proud employees work only 10 minutes harder or smarter, this translates to a 2% impact.

RETURNS 5/5

Customer pride and word of mouth would increase your revenue by:

$0

HOW THIS WAS CALCULATED
Proud customers tell their friends, family, co-workers and associates about their latest purchase. Out of 100 sales, how many more referrals would you receive? Customers who love your product and the experience they had with your dedicated and proud employees share their feelings with friends and family, resulting in more referrals and more business. That will result in 1% of new business generated from referrals.

TOTAL RETURN

The total annual return generated by your brand alone would be:

$0

ABOUT YOUR RESULTS
Each year, your brand has the ability to generate the amount shown above in additional revenue to your business. For the science behind these numbers, and to learn more about how we arrived at the calculations used in our Return on Investment calculator, download our free Brand ROI White Paper.