Turning custom cabinetry into a brand that feels personal, polished, and alive.

Nickels Cabinets makes cabinets. But what they really create are the spaces people gather in, live in, and build their daily lives around. Kitchens that anchor a home. Renovations that inspire. Custom details that elevate the ordinary into something memorable.

Nickels had the craftsmanship, the passion, and the pride in their work. What they needed was a brand and website that could communicate that feeling online and reflect the care that goes into every project they touch.

Studiothink partnered with Nickels Cabinets to design a digital presence that feels as custom as the work itself. The goal was simple but powerful: create a brand and website that feels beautiful, modern, confident, and unmistakably human.

The problem

Nickels Cabinets needed an online presence that matched the quality of their work.

While their cabinetry spoke for itself in person, the brand and website did not fully capture the personality, attention to detail, and emotional impact of their finished spaces. For a company rooted in custom work and craftsmanship, the digital experience needed to feel elevated, intentional, and aligned with the pride they bring to every project.

The solution

Studiothink created a brand and website that showcases Nickels Cabinets as both a skilled maker and a creative partner in the home.

We focused on clean layouts, refined typography, and rich visuals that allow the cabinetry to take centre stage. The design balances professionalism with warmth, pairing polished presentation with a subtle edge of confidence and personality. The result feels custom, modern, and just bold enough to stand out without overshadowing the work itself.

The website experience was designed to feel intuitive and inspiring, guiding visitors through projects, materials, and capabilities while reinforcing trust and quality at every step. Every detail works together to tell a clear story of craftsmanship, care, and pride.

Nickels Cabinets now has a digital presence that reflects who they are and what they build. A brand that feels confident. A website that brings their work to life. And an online experience that does justice to the spaces they create every day.