
Branding
Should I rebrand my business?
A rebrand takes a lot of soul searching, hard work and a splash (or more) of wine. It begins with thinking about who your company is. Are you ready to rebrand your business?
As a CEO who has spent decades building a company that understands people, branding, marketing, and web design, I’ve seen firsthand what works—and what doesn’t. Technology is moving quickly, customer expectations are rising, and companies are constantly competing for attention. But here’s what I know for sure: people connect with people.
In 2025, the companies that get ahead will embrace this simple truth. They’ll blend the brilliance of digital tools with meaningful human experiences, the kind that create lasting connections. Creativity, intention, and bold ideas will define the companies that lead the way. Because at the end of the day, your customers don’t just want to buy something—they want to feel something.
These trends aren’t pulled from thin air. They’re shaped by real conversations, deep research, and the experiences I’ve had this year while sitting across the table from CEOs, business leaders, and marketing teams who want to change—and who aren’t afraid to do something bold and creative to get there.
So here it is. Five trends you need to know if you want your company to stand out in 2025.
Your customers are smart, busy, and tired of brands treating them like numbers. They want real connection. They want to see your company’s personality, hear your story, and know that you get them. It’s not about selling anymore—it’s about creating a relationship.
I see this all the time. When companies reach out to Studiothink, one of the first things we ask is, “What experience do your customers have when they engage with your brand?” It’s a question that can uncover why your messaging, branding, or web design might not be landing.
According to Forbes, 86% of consumers will pay more for a great customer experience. So if you’re not making your customers feel heard, another company will.
How to make it happen:
I’ll be honest. AI is exciting, but it’s also overhyped. At Studiothink, we use it where it matters—to help create smarter, more efficient ways to connect with people through branding, personalized marketing, and website design. But here’s the thing about personalization: it has to feel real.
Creativity plays a critical role here. AI can help you predict, automate, and recommend, but it’s creative ideas—customized campaigns, beautifully written messaging, and unique designs—that make personalization feel human. Done right, it makes your customers feel like you “get” them.
According to McKinsey, personalization done right can lift revenues by 10-15%. That’s no small number.
How to make it happen:
Let’s be real—digital is amazing, but nothing beats a human-to-human moment. I’ve watched clients completely change the game for their businesses by doing something shockingly simple: sending a small, well-designed mail piece or hosting a thoughtful, personal event.
Traditional marketing, when combined with digital tools, can produce meaningful results when it has a clear goal. Whether it’s attracting talent for hiring, making an impact at a trade show, or launching a product, well-executed campaigns provide measurable results. The key is creativity and intention—what’s the bold idea that will make your campaign memorable?
How to make it happen:
Here’s the truth: your website is often the first interaction someone has with your company. And if it’s outdated, slow, or unclear, you’re not just losing a customer—you’re leaving a terrible first impression.
At Studiothink, I can’t count how many times I’ve heard a CEO say, “Our website doesn’t really reflect who we are anymore.” And my answer is always, then fix it. Your website works 24/7. It never takes a break. So treat it like the best salesperson on your team.
Your website isn’t just about speed and functionality—it’s a creative expression of who you are as a company.
How to make it happen:
This one is close to my heart. The most successful companies I’ve seen are the ones that tell real, authentic stories. They don’t try to be everything to everyone. They show up as themselves, and they tell stories that connect on a human level.
Think about it: What’s the one story only your company can tell? Maybe it’s the challenges you’ve overcome. Maybe it’s a client whose life you changed. Whatever it is, that’s what your audience wants to hear.
According to Stackla, 88% of consumers say authenticity influences their decisions.
How to make it happen:
If there’s one thing I’ve learned as a CEO, it’s that success doesn’t happen by accident. The companies that will thrive in 2025 are the ones that commit to showing up—boldly, creatively, and with a human touch. Trends will come and go, but people will always remember how you made them feel.
So ask yourself this: How are you showing up for your customers, your team, and your business this year? If the answer doesn’t inspire you, it’s time to do something about it.
Looking to implement these trends in 2025? Ready to align your company’s brand and digital presence for 2025? Talk to Studiothink about a customized, bespoke solution for your branding, marketing, creative campaign, or website.