If you are considering a new website, you may be getting some quotes and proposals (and some sticker shock), and now you have more questions than when you began. People are throwing a bunch of new acronyms at you (developers love acronyms), there are line items you've never even heard of before, and you are now realizing that you are going to have to ask for more budget. In fact, you might now be wondering why you can't postpone this tedious process until another time. But forge forward, because here are some simple, no bullshit, real explanations of what you are in for.
Okay, why THAT price?
How the heck do agencies even arrive at that price? The first thing to know when getting quotes for a website is that you aren't actually buying a product (okay, yeah, even though you do have a 'thing' at the end). Instead, you are actually purchasing a service, which equals time and knowledge. When calculating a price, we first strategize about what your website needs to do, and then we go through a detailed evaluation to calculate how many hours it will take to create what you want, and how advanced the team who works on it needs to be.
At our agency, we have a number of people who will need to work on your site. We determine how long it will take each of those people, based on their experience, to finish the project. In our case that can involve a creative director, brand strategist, copywriter, web designer and a developer (or sometimes two) to work frantically at their desks each day in order to create your masterpiece (don't settle for less than masterpiece, FYI). Naturally, the more things your site needs, and the more advanced the site is, the longer it will take, because it's going to mean more hours working frantically at our desks.
What does a business website cost? If you want a mid-size, informational website, the price will range between $15,000-25,000. This is the most common size and price range.
Give it to me straight, how much does a website cost?
Okay, let's get down to the real reason you're reading this. What does a business website cost? If you want a mid-size, informational website, the price will range between $15,000-25,000. This is the most common size and price range. If you need a larger site with more advanced capabilities such as large e-commerce stores, private log in accounts or databases, your price can start at $30K and even get closer to $80K as the size and functionality increases.
A website price can be as flexible as you are, because the amount of add-ons we can do to a site are endless and totally customizable. A good agency will tell you all of the things they recommend for your site, and then list them individually in the quote so that you can make the final decision of what to keep, and what ideas to scrap. Also to note, unless an agency is doing a complete brand analysis of your company prior to exploring costs, getting a quote should be free. It helps if you are able to let your agency know your budget ahead of time, as many times they can customize a site to fit within your budget.
Is it worth the price?
Let's see, how can I put this? How many times have you said 'Google it'? Looking for information online is so intertwined with our lives that people now considering Googling an actual verb. What does that mean for your business? It means that your customers, potential customers, suppliers and competitors are absolutely looking for your company online. And if you aren't online (really?), or, if someone can't easily navigate, find things and learn about you, they are simply going to leave and look for someone else who can provide them information faster and easier.
So, what's that worth to you? If your sales are anywhere over $1 million a year, I'd say it should be pretty high. Yes, absolutely a website is worth the price, and a custom website that is built with your specific company needs in mind is even more valuable. This is the most important marketing tool for your entire company, and low cost or rushed alternatives will actually cost you more in the long run. If you think about what one new customer is worth to you, it might help put things in perspective. How many new customers do you need to get from your website in order for it to pay for itself?
How long will it take? (aka, I want it NOW)
Other than price, this is probably one of the most unrealistic misconceptions that people have about websites. I know, I'm like you, I want things now (thus why those new shoes are currently sitting in my closet). But, hey, remember above where we talk about how long it takes us to frantically work at our desks? Websites are complex, and it takes time for us to create the strategy and direction, the design and then code everything. Not only that, but we have to either create or gather all the content we are going to need, and this is often the longest and hardest part. Where are all those words and photos going to come from? We have found that on average, a site will take 3-6 months from start to launch.
Yes, really, 3-6 months to do it right, so let's not wait, we gotta start this thing now. Reach out to us and set up a meeting to have a coffee, beer or wine with us. And, if you are wondering if we are the right agency for you, come check out how we roll.
(Side note: All of our websites are mobile-friendly (responsive) and come with a content management system (CMS) so that you can update content yourself after launch. Our prices include strategy, three original design concepts, programming, testing and client training.)