^{city of whitehorse}connecting a community of adventurers.

^{Portfolio > city of whitehorse}

A marketing campaign for a wilderness city.

Whitehorse—the Wilderness City.

A city surrounded by mountain ranges and the bubbling Yukon River—
where boreal forests cover the land and native animals roam freely. A city
that wakes up eager for adventure, where people lead with their hearts and
embrace their wild-side.

Whitehorse is a community where people come together and connect on
their love for adventure. Where you can catch a fish on your lunch break or
take the atv out on a Friday afternoon—a place that balances a love for the
outdoors with hard work and ambition. Because if you live in a place like
Whitehorse, you’re a different breed—you’re open-minded and thrive in a
community setting, but also love the rush of being out in the wild, going
anywhere the wind takes you. You’re in Whitehorse for the love of it and for
the excitement that comes with building a community that buzzes with
adventure.

And working with the City of Whitehorse is no different, because it’s more
than just a job and the people you work with are more than just your
team—it’s a community. A community of dreamers, adventurers, and doers
who come together to keep the city running, a city they love to call home.
Because the people that live and work in Whitehorse might come to
experience the wilderness, but they stay because of the heart that exists
behind the city.

Wild at heart.